3Zero2TV
3Zero2TV — Brand Identity & Beyond
Logo Design · Brand Identity · Art Direction · Motion Design · Environmental Design
Some projects last a season. This one lasted fifteen years.
3Zero2TV was one of Italy’s leading television production and broadcast services companies — a fast-growing business with multiple divisions, a busy studio complex, a fleet of broadcast trucks on the road across the country, and from 2010, part of Euro Media Group, the European leader in broadcast services.
From the logo to the building. From the business card to the OB van. From the style guide to the corporate ident in 4K.
I built all of it — and then kept building it, year after year.
Challenge
3Zero2TV wasn’t a simple company to represent visually. It operated across very different areas — production, post-production, broadcast services, live events, playout — each with its own audience and context. The identity had to feel institutional and credible for corporate partners, while staying modern and dynamic for the creative industry it worked in.
It also had to live everywhere: on screen, on paper, in physical spaces, on a signature banner, on the side of a broadcast truck doing 130km/h on the motorway, and on the walls of a building where dozens of people worked every day.
The Work
Logo Design & Style Guide
I designed the 3Zero2TV logo from scratch — developing a mark that could work across every scale and application, from a business card to a building façade.
From the logo, I produced the complete style guide: usage rules, colour system, typography, clearspace, approved variations and application guidelines across print and digital. The foundation that made fifteen years of consistent brand application possible.
Brand Identity & Stationery
The full coordinated image system for the company:
- Business cards
- Letterheads, envelopes, notepads
- CD covers
- Mugs and branded merchandise
- Badge / company ID
- Xmas cards
- Post hiring communications
- Email signature banners — personalised with current series and major live events
Every touchpoint designed to the same standard, carrying the same visual logic.
(Visuals: stationery set · business cards · badge · mug · CD cover · Xmas card · email signature banner examples)
Digital
- Website — visual direction and design for the company website
- Custom icons — a set of bespoke pictograms designed for each department and room across the entire building: Edit, Graphics, Playout, and more. Not stock icons — every one designed specifically for 3Zero2TV’s spaces and workflow.
04 — Environmental Design & Signage
The identity didn’t stop at the printed page. I applied the brand across the company’s physical spaces and vehicles — turning the building and the fleet into extensions of the brand.
The building:
- External entrance — logo and brand applied to the building façade
- Reception area — branded environment design
- The Playout room — full-scale logo installation, one of the largest brand applications in the project
- Department signage throughout the building, using the custom icon system
The fleet:
- OB vans and broadcast trucks — the most visible expression of the brand on location across Italy. Designing for a truck is a different discipline: you’re working at scale, in motion, in any weather. The brand had to work as a three-dimensional moving object, not just a flat graphic.
The App Version A vertical loop version of the logo animation was also produced for use within the company app — optimised for mobile, designed to work on repeat.
05 — Motion: The Corporate Ident
The Brief – In 2016, 3Zero2TV commissioned a corporate ident — a 7–10 second logo animation in 4K (4096×3112) for use in cinema, television, web, social and online contexts. The brief was precise: the concept had to be rooted in Milan, communicating 3Zero2TV’s identity as a company that belongs to the city and projects into the future.
“3Zero2 belongs to Milan — a fascinating city, an ambassador of made in Italy, repositioned after Expo as a major European capital.”
The Idea Working in collaboration with Maga Animation, I served as Art Director on the ident. The concept: the 3Zero2TV logo emerges from the Milan skyline — assembled from the architecture and geometry of the city itself. A visual statement that roots the brand in its place while communicating its scale and international ambition.
Produzione: 3zero2
Data: 2019
CG animated commercial
Creato e Diretto da: Elio Deponti
Production Manager: M. Elisa Fumagalli
3zero2 Project Supervisor & Art Director: Elio Deponti
Lighting, Look Dev & Compositing supervisor: Alessandro Pai, Michele Molluso
Lighting & Compositing assistants: Gabriele Tonsi, Elena Marziani
Rigging & Pre-Visualization: Lucio Silla
Modeling: Alfonso Coppola, Giacomo Colivicchi
Animation Team: Giordana Raccah, Claudia Arcangeli
Motion graphics: Elio Deponti e Katia Marmonti
VFX: Andrea Cespa
Sound FX & Mix: Angelo Bramante
3Zero2TV company Reel
Production 3Zero2TV
Year From 2005 to 2020
Logo Design & Brand Identity: Elio Deponti e Giovanna Beltrami
Style Guide: Elio Deponti
Environmental Design & Signage: Elio Deponti
Corporate Ident
3D & Animation: Maga Animation Studio
Maga Animation Production Manager: M. Elisa Fumagalli
3Zero2TV Art Direction: Elio Deponti
3Zero2TV Production Manager: Silvia Barbui
Company Reel
Art Direction & Graphics: Elio Deponti
Chapter Title Animation & Compositing: Elio Deponti, Katia Marmonti, Enrico Tribuzio, Giovanna Beltrami
Video Editing & Montage: Silvia Barbui
Sound FX & Mix: Angelo Bramante