SCRIPPS NETWORK
Movie Time - Fine Living
Art Direction · Motion Design · Project Coordination
About the project
Every great film has an essence — a mood, an image, a feeling that stays with you. Movie Time was a weekly segment on Fine Living dedicated to film trailers, and it needed an opening and closing sequence that could travel across very different cinematic universes while keeping a single, recognisable visual identity.
Challenge
The brief was deceptively simple: create a graphic system that could represent iconic films — from E.T. to Titanic, from 007 to Sex & The City — in a coherent, modern style. The real challenge was finding a visual language flexible enough to work across wildly different genres and moods, without losing its own identity in the process.
Movie Time - Opening sequence Coming Soon
Movie Time - Closing sequence Coming Soon
Production 3Zero2TV
Year 2015
Fine Living Production Manager Sergio Ortega
3Zero2TV Project Supervisor & Art Director Elio Deponti
Motion graphics Elio Deponti e Lorenzo Casati
Idea
The solution was flat design — clean shapes, solid fills, no gradients or photographic elements. Starting from the list of films to feature, I illustrated each one frame by frame in a flat graphic style, distilling every story down to its most iconic visual moment.
The illustrations were then animated with fluid, continuous transitions — guiding the viewer from one cinematic world to the next without ever losing the thread. The result is a sequence that feels like a tribute: instantly recognisable to any film lover, and unmistakably coherent as a broadcast graphic package.
Films featured: The Devil Wears Prada · E.T. · Titanic · Spider-Man · Sex & The City · 007
