FINE LIVING
Movie Time
Art Direction · Motion Design · Project Coordination
Frase rappresentativa del progetto
Creare un racconto visivo coerente con l’identità della manifestazione, unendo lo sport ed il paesaggio in un linguaggio grafico univoco, armonizzando lo stile 3d in low poly con il paesaggio realistico.
About the project
Every great film has an essence — a mood, an image, a feeling that stays with you. Movie Time was a weekly segment on Fine Living dedicated to film trailers, and it needed an opening and closing sequence that could travel across very different cinematic universes while keeping a single, recognisable visual identity.
Challenge
The brief was deceptively simple: create a graphic system that could represent iconic films — from E.T. to Titanic, from 007 to Sex & The City — in a coherent, modern style. The real challenge was finding a visual language flexible enough to work across wildly different genres and moods, without losing its own identity in the process.
Movie Time - Coming Soon opening sequence
Movie Time - Coming Soon closing sequence
Produzion: 3Zero2TV
Year 2014
3Zero2TV Art direction & graphic supervisor: Elio Deponti
Scripps Production Manager: Sergio Ortega
Motion graphics: Elio Deponti e Lorenzo Casti
Idea
The solution was flat design — clean shapes, solid fills, no gradients or photographic elements. Starting from the list of films to feature, I illustrated each one frame by frame in a flat graphic style, distilling every story down to its most iconic visual moment.
The illustrations were then animated with fluid, continuous transitions — guiding the viewer from one cinematic world to the next without ever losing the thread. The result is a sequence that feels like a tribute: instantly recognisable to any film lover, and unmistakably coherent as a broadcast graphic package.
Films featured: The Devil Wears Prada · E.T. · Titanic · Spider-Man · Sex & The City · 007
